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35 successful years in the direct mail business, means one thing: Results
With 35 years experience, I’ve likely encountered an experience similar to yours and will be able to boost your direct mail response rates.
Try me now risk free. Whether you’re looking to beat your control, tweak it to extend the mailing’s life or want to launch a new start-up, I can help.
You can see what I can do for you by taking advantage of my free, no-obligation “Get Acquainted” offer today.
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Blog: Why test premiums and
3 ways to make them work for you. . .
In my last post, we talked about when to test direct mail premiums so now, let’s discuss 3 different types of premiums, why you’ll want to test each of them and how to make them work for you.
First, let’s acknowledge that when we test a premium, we’re testing a change to our offer. And nothing other than your list selection will affect results more than a change to your offer.
We use premiums to motivate the reader into taking a specific and desired action. It isn’t to reward, inform or thank the reader but to
Read More in theDirect Insight Blog »
