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35 successful years in the direct mail business, means one thing: Results
With 35 years experience, I’ve likely encountered an experience similar to yours and will be able to boost your direct mail response rates.
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Blog: Your Direct Mail Letter’s “John Hancock” Can Help Drive Results
Your letter signer is a person with a story to tell. A story that may give you new ways to relate to your mailing’s recipients.
Successful direct mail is a conversation between two people – the letter signer and the mailing’s recipient.
The more information you have about the mailing’s recipient, the better the conversation you can have.
It’s like going to a party and meeting someone new. You can captivate his or her attention for a few moments by talking about yourself. But if you want to hold their attention, you need to ask…Read More in my
Direct Mail Insight blog »