FREE, no-risk direct mail package critique can dramatically boost your response rates risk free.

35 successful years in the direct mail business, means one thing: Results

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Blog: Defining a direct mail copywriter. . .

As professional direct mail copywriters, we often take a lot of grief about our work. We’re told our English isn’t proper – maybe even deplorable. We’re too emotional, we keep repeating ourselves and the copy is way too long.

It’s easy to forget what good direct mail copywriting is all about so let me sum it up. Good direct mail copy is copy that works. It achieves its objective.

At its best, good direct mail copywriting is one letter written by