Direct Mail Strategy
Achieving your direct mail objectives
more cost effectively
The dictionary defines “strategy” as “a plan, method, or series of maneuvers for obtaining a specific goal or result.”
For most organizations, direct mail is not a strategy in itself. It’s one element of an integrated marketing strategy that may include print, Internet, social media, e-mail, radio and television.
And with 30+ years of direct mail experience, I can help you develop a direct mail “strategy” that will synergize with your organization’s total marketing strategy.
You may be looking to acquire more customers, donors or leads. Or, you may need a strategy to retain, cross-sell or upgrade your current customers.
Yet whatever your objective, let’s start a discussion and develop a direct mail strategy that will accomplish your goals. Call me today at 949-854-5401 (Pacific Time) or Contact me via e-mail. I’m confident I can help.
Your direct mail strategy
This doesn’t need to be rocket science. Simply put, your “direct mail strategy” is a disciplined plan to find the answers you need to more cost-effectively accomplish your objective.
A disciplined testing strategy
- Which list segments most effectively lead us to your goal
- Can we use particular demographic characteristics to affect response
- How can we improve our offer
- What’s the best copy approach
- Which package format produces the best results
- How do graphics affect the mailing’s success
- Do we mail more frequently or less
Having worked with consumer, nonprofit and business-to-business groups over more than thirty years, I know what to test, how to test and how to capitalize on the results once we have them.
To get started, I’ll want to learn everything I can about your organization—what you’ve done before, what you’re doing now and what you have planned. From here, we can clearly and realistically define your objectives and begin to put together a strategy that gives you more for your marketing dollars.
Call me today at 949-854-5401 or Contact me via e-mail and let’s begin a dialog that will help you achieve your goals more quickly and more cost effectively.
I look forward to talking with you soon.
Hugh C. Chewning